N.S. prepares $2.5M campaign aimed at attracting new residents

The Nova Scotia government is taking the first steps toward a goal of doubling the province's population by 2060.

The Labour, Skills and Immigration Department announced plans this week for a $2.5-million marketing program aimed at provincial immigration and migration.

The department will work with officials at the Communities, Culture, Heritage and Tourism Department to develop the promotional plan.

Labour, Skills and Immigration Department Minister Jill Balser said there is an opportunity to promote the province and its way of life. Details on the campaign, including who will design it, are still in the works.

"This campaign is just the start to be able to reach that ambitious goal," said Balser.

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